Financial technology company MoonPay has announced a strategic partnership with ReHold, a decentralized finance (DeFi) protocol aiming to integrate seamless direct fiat-to-crypto purchase options.
The collaboration includes support for various payment methods such as credit and debit cards, along with digital wallets like Apple Pay and Google Pay, as well as traditional bank transfers.
A Comprehensive Range of Offerings
According to a press release, the integration of fiat-to-crypto purchase functionality positions ReHold as an all-encompassing cryptocurrency platform. Alongside features like swaps and dual investments, the platform aims to offer users a decentralized application (dApp) for trading, investing, and acquiring cryptocurrencies.
The overarching goal is to simplify the cryptocurrency experience, emphasizing convenience, security, and efficiency for users.
A Second Strategic Announcement
This announcement follows MoonPay’s earlier significant partnership revealed in October. The company disclosed a strategic collaboration with Mastercard, focusing on cryptocurrency and non-fungible token (NFT) payments within the web3 ecosystem.
The partnership sought to explore integrations and opportunities for consumer loyalty, incorporating Mastercard’s crypto credential system to ensure a secure and regulatory-compliant transaction environment. Together, these collaborations underscore the ongoing trend of bridging fiat and cryptocurrencies, aligning with the industry’s push towards mass adoption.
