Blockchain.com, a prominent player in the cryptocurrency space, has launched Blockchain.com Pay, a crypto on-ramp product aimed at supporting Web3, gaming, and retail companies in establishing their cryptocurrency brokerage services. The introduction of Blockchain.com Pay represents a significant stride in the company’s expansion plans, capitalizing on its robust infrastructure and extensive customer base.
Blockchain.com Pay, featuring inaugural integrations with platforms such as TRON and Changelly, provides flexible integration for tailored solutions to meet specific platform requirements. This strategic move positions Blockchain.com Pay for rapid market penetration and user adoption, enhancing the overall cryptocurrency user experience.
The new service allows businesses to seamlessly integrate Blockchain.com’s robust infrastructure into their operations through a single widget, streamlining the trading experience for end users and mitigating common challenges associated with crypto transactions. A key advantage of this service lies in its access to Blockchain.com’s database of over 40 million verified customers, simplifying the Know Your Customer (KYC) process for partner platforms.
In a competitive landscape where entities from both Web3 and traditional finance seek on-ramp solutions, Blockchain.com Pay aims to outperform competitors like MoonPay and Banxa. The platform offers a comprehensive solution encompassing fraud management, compliance, KYC, and customer support, establishing a high standard in the industry.
Peter Smith, CEO of Blockchain.com, expressed, “Signing TRON and Changelly as initial design partners for Blockchain.com Pay positions our platform for rapid adoption and furthers our mission to streamline the user experience.”
Jake Cormack, CEO of Changelly, shared, “Changelly is excited to join forces with Blockchain.com Pay to enhance the crypto onboarding experience. This collaboration opens doors to a vast pool of existing Blockchain.com users, expanding our reach and contributing to the broader mission of making crypto accessible to a global audience.”
David Uhryniak, Ecosystem Lead at TRON DAO, added, “TRON is thrilled to integrate Blockchain.com’s solution, Blockchain.com Pay, into the TRON ecosystem. The single-widget solution will enable TRON DAO website visitors in supported countries to purchase TRX, the native token of TRON.”
